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Marketing to Baby Boomers: Why Mrs. Claus Can't be Ignored

Posted by Gillian Shimizu on Tue, Dec 18,2012 @ 03:19 PM

Boomer women are among the healthiest, wealthiest and most active generation of women in history. Spending almost $2 trillion on products and services each year, this segment is changing the socio-economic nature of society. And as they are poised to become beneficiaries of inheritances from parents and husbands, they are more financially empowered than any generation of women before them. 

The team at Creative Results' created this festive "She's Merry, She's Mature" infographic that playfully illustrates why marketers can't afford to overlook this economically powerful consumer group. As Boomer women grow older, you need to find ways to adapt your marketing to appeal to your baby boomer audience. It's often the small details that will put your product ahead of the competition and can be the deciding factor in a woman's final purchase decisions. How are you marketing to boomer women?

marketing to baby boomers

Tags: Marketing to women, Life stages, Infographic, Body image

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