Non-airbrushed models: new marketing strategy?
When Dove released their Real Beauty campaign back in 2004, they paved the way for natural beauty in advertising. Since then, marketers have slowly started to realize that marketing to women is not about airbrushing away imperfections but rather is about celebrating what is natural and unique about every woman and inspiring 'her' to be confident and comfortable in her own skin. Read First Post's article to learn more about the industry's positive transformation.
Men Marketing to Women: Who's the Biggest Demographic in Tech Consumerism?
Women account for 85% of all consumer purchases, including everything from cars to health care, so it's not surprising that they're slowly becoming the dominant spenders in the technology industry.
In August 2012, Pew found that 27% of U.S. women owned tablets, compared to 24% of men. In July of that year, four of the top 10 grossing iPad apps were designed for women, compared to three aimed at men. Read Huffington's article to learn how electronics and software companies are marketing to women.
Women Engage More with Social Media New Study Shows
This revelation is no shocker to those of us at Bounce Ideas. There have been several reports released within the last couple of years that concludes the same findings, but it's always great to see that the numbers continue to increase. Read SBWire's article to find out Ipsos and Microsoft's latest social media findings.