There's no doubt that Inbound Marketing is a powerful approach for attracting consumers to your brand by delighting them with valuable content. But, as a manufacturer and marketer, did you realize that it's also one of the best ways to attract high-quality channel partners? So, what it is about Inbound that channel partners find so appealing? inbound marketing attracts first-rate partners because these savvy retailers recognize the extra value Inbound Marketing brings to the manufacturer/channel partner relationship.
The Bounce Blog: Women Mean Business. And lots of it!
The formula for ROI is simple: bring in (significantly!) more than you spend. But that formula can be tough to accomplish if you're relying on traditional outbound practices for marketing to women that simply don’t work in our digital world. Apply inbound marketing to women, using a trio of best practices, and your marketing costs will be dramatically reduced and your ROI will soar. The trio of these 'attraction marketing' practices are: quality content, active social media use and targeted email campaigns.
Marketing automation not only frees you from the burden of routine marketing tasks, but it can enhance your strategy for marketing to women. Your workflow becomes more efficient, your target audience more deftly reached, and your female prospects are more likely to become buyers. That’s because marketing automation helps you:
Nobody wants to hang out with the self-absorbed, lazy, loud-mouth loser at a cocktail party. But that’s exactly what many old-school marketers and their websites have become. Instead of marketing to women with useful information and compelling engagement, these ineffective sites are essentially static 'brochureware' where companies brazenly promote themselves in a one-way conversation. As an Inbound marketing agency, we encourage clients to take the smarter approach to building a website that attracts more women consumers and acts as the hub for all their marketing initiatives.
Even if you’re already engaging in social media for marketing to women, your channel partners may still be hesitant and simply need some practical tools and some incentive to join the conversation. Here are five helpful ways to coax them into the social media pool and encourage them to use social media as a cost efficient way to drive revenue.
Marketing has changed on a fundamental level, especially when it comes to marketing to women. Outbound marketing, which relies on intrusive and annoying push strategies, continues to be a huge investment with disappointing returns. Inbound marketing, which relies on valuable content to earn, rather than buy, women’s trust and increase leads, is proving just the opposite.
Let's face it! The traditional cell phone is dead and it has been replaced by a far more capable smartphone. With wifi connectivity, 3G and processors faster than our desktops, today’s responsive, multi-purpose phones are virtually hand-held computers. For consumers, it's great. They can browse the web and find anything they need with a simple swipe. For marketers, it's even better. It gives us an entirely new platform to promote our brands and the opportunity to share our irresistible content through a new channel.
Tags: Mobile Marketing