The Bounce Blog: Women Mean Business. And lots of it!

Inbound Marketing helps Manufacturers Attract Quality Channel Partners

Posted by Sarah Skelly on Wed, Jan 15,2014 @ 01:56 PM

There's no doubt that Inbound Marketing is a powerful approach for attracting consumers to your brand by delighting them with valuable content. But, as a manufacturer and marketer, did you realize that it's also one of the best ways to attract high-quality channel partners? So, what it is about Inbound that channel partners find so appealing? inbound marketing attracts first-rate partners because these savvy retailers recognize the extra value Inbound Marketing brings to the manufacturer/channel partner relationship. 

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Tags: channel partners, Inbound marketing

Top 4 Inbound Marketing Metrics that Matter Most to your CMO

Posted by Sarah Skelly on Wed, Dec 18,2013 @ 03:16 PM

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Tags: Inbound marketing, content marketing, marketing metrics

How Inbound Marketing to Women Dramatically Improves ROI

Posted by Sarah Skelly on Wed, Dec 11,2013 @ 09:47 AM

The formula for ROI is simple: bring in (significantly!) more than you spend. But that formula can be tough to accomplish if you're relying on traditional outbound practices for marketing to women that simply don’t work in our digital world. Apply inbound marketing to women, using a trio of best practices, and your marketing costs will be dramatically reduced and your ROI will soar. The trio of these 'attraction marketing' practices are: quality content, active social media use and targeted email campaigns.

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Tags: Marketing to women, Inbound marketing, ROI

How Marketing Automation Enhances Marketing to Women

Posted by Sarah Skelly on Wed, Dec 04,2013 @ 03:40 PM

Marketing automation not only frees you from the burden of routine marketing tasks, but it can enhance your strategy for marketing to women. Your workflow becomes more efficient, your target audience more deftly reached, and your female prospects are more likely to become buyers. That’s because marketing automation helps you:

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Tags: Marketing to women, Marketing Automation, lead nurturing

Top Reasons You Need a Smart, Responsive Site Design

Posted by Sarah Skelly on Tue, Nov 26,2013 @ 04:41 PM

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Tags: website, user experience, optimization, responsive site design

5 Ways to Create a Website that Works Smarter when Marketing to Women

Posted by Sarah Skelly on Fri, Nov 22,2013 @ 03:03 PM

Nobody wants to hang out with the self-absorbed, lazy, loud-mouth loser at a cocktail party. But that’s exactly what many old-school marketers and their websites have become. Instead of marketing to women with useful information and compelling engagement, these ineffective sites are essentially static 'brochureware' where companies brazenly promote themselves in a one-way conversation. As an Inbound marketing agency, we encourage clients to take the smarter approach to building a website that attracts more women consumers and acts as the hub for all their marketing initiatives.

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Tags: Marketing to women, Inbound marketing, website

Encouraging Channel Partners to Use Social Media to Improve Revenue

Posted by Sarah Skelly on Tue, Nov 19,2013 @ 03:06 PM

Even if you’re already engaging in social media for marketing to womenyour channel partners may still be hesitant and simply need some practical tools and some incentive to join the conversation. Here are five helpful ways to coax them into the social media pool and encourage them to use social media as a cost efficient way to drive revenue.

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Tags: social media, channel partners, Facebook

Top 3 Ways to Efficiently Increase Leads When Marketing to Women

Posted by Sarah Skelly on Fri, Nov 15,2013 @ 04:56 PM

Marketing has changed on a fundamental level, especially when it comes to marketing to women. Outbound marketing, which relies on intrusive and annoying push strategies, continues to be a huge investment with disappointing returns. Inbound marketing, which relies on valuable content to earn, rather than buy, women’s trust and increase leads, is proving just the opposite.

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Tags: social media, Lead generation, Blogging, email marketing

How to Quickly Create Compelling Content when Marketing to Women

Posted by Sarah Skelly on Tue, Nov 12,2013 @ 06:17 PM

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Tags: Marketing to women, Inbound marketing, content marketing

Mobile Marketing Trends: Women Love Their Smartphones

Posted by Sarah Skelly on Thu, Nov 07,2013 @ 03:54 PM

Let's face it! The traditional cell phone is dead and it has been replaced by a far more capable smartphone. With wifi connectivity, 3G and processors faster than our desktops, today’s responsive, multi-purpose phones are virtually hand-held computers. For consumers, it's great. They can browse the web and find anything they need with a simple swipe. For marketers, it's even better. It gives us an entirely new platform to promote our brands and the opportunity to share our irresistible content through a new channel.

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Tags: Mobile Marketing

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