The Bounce Blog: Women Mean Business. And lots of it!

Encouraging Channel Partners to Use Social Media to Improve Revenue

Posted by Sarah Skelly on Mon, Oct 24,2016 @ 01:07 PM

Even if you’re already engaging in social media for marketing to womenyour channel partners may still be hesitant and simply need some practical tools and some incentive to join the conversation. Here are five helpful ways to coax them into the social media pool and encourage them to use social media as a cost efficient way to drive revenue.

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Tags: social media, channel partners, Facebook

Inbound Marketing helps Manufacturers Attract Quality Channel Partners

Posted by Sarah Skelly on Mon, Oct 17,2016 @ 01:56 PM

There's no doubt that Inbound Marketing is a powerful approach for attracting consumers to your brand by delighting them with valuable content. But, as a manufacturer and marketer, did you realize that it's also one of the best ways to attract high-quality channel partners? So, what it is about Inbound that channel partners find so appealing? inbound marketing attracts first-rate partners because these savvy retailers recognize the extra value Inbound Marketing brings to the manufacturer/channel partner relationship. 

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Tags: channel partners, Inbound marketing

Top 4 Inbound Marketing Metrics that Matter Most to your CMO

Posted by Sarah Skelly on Mon, Oct 10,2016 @ 03:16 PM

Data gives your chief marketing officer critical information to measure performance, but too many stats can confuse matters and leave your CMO and your marketing team wading through a colossal data dump. Instead of pouring over inconsequential or irrelevant data, focus on a core set of inbound marketing metrics that matter most to your CMO.

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Tags: Inbound marketing, content marketing, marketing metrics

How Inbound Marketing to Women Dramatically Improves ROI

Posted by Sarah Skelly on Mon, Oct 03,2016 @ 09:47 AM

The formula for ROI is simple: bring in (significantly!) more than you spend. But that formula can be tough to accomplish if you're relying on traditional outbound practices for marketing to women that simply don’t work in our digital world. Apply inbound marketing to women, using a trio of best practices, and your marketing costs will be dramatically reduced and your ROI will soar. The trio of these 'attraction marketing' practices are: quality content, active social media use and targeted email campaigns.

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Tags: Marketing to women, Inbound marketing, ROI

How Marketing Automation Enhances Marketing to Women

Posted by Sarah Skelly on Mon, Sep 26,2016 @ 03:40 PM

Marketing automation not only frees you from the burden of routine marketing tasks, but it can enhance your strategy for marketing to women. Your workflow becomes more efficient, your target audience more deftly reached, and your female prospects are more likely to become buyers. That’s because marketing automation helps you:

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Tags: Marketing to women, Marketing Automation, lead nurturing

Top Reasons You Need a Smart, Responsive Site Design

Posted by Sarah Skelly on Tue, Nov 26,2013 @ 04:41 PM

Last week, in our post , we offered up some helpful How-To's for creating a dynamic, engaging and lead-producing website. But, if you're asking yourself, "Is it really going to impact my business, if I don't have an inbound, responsive site design? Or, if you simply need to see some compelling statistical proof that website responsiveness really does matter, before you commit to action. Then take a look at some of the research we've gathered that illustrates how site design and optimization is affecting other marketers and their users experience. 

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Tags: website, user experience, optimization, responsive site design

5 Ways to Create a Website that Works Smarter when Marketing to Women

Posted by Sarah Skelly on Fri, Nov 22,2013 @ 03:03 PM

Nobody wants to hang out with the self-absorbed, lazy, loud-mouth loser at a cocktail party. But that’s exactly what many old-school marketers and their websites have become. Instead of marketing to women with useful information and compelling engagement, these ineffective sites are essentially static 'brochureware' where companies brazenly promote themselves in a one-way conversation. As an Inbound marketing agency, we encourage clients to take the smarter approach to building a website that attracts more women consumers and acts as the hub for all their marketing initiatives.

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Tags: Marketing to women, Inbound marketing, website

Top 3 Ways to Efficiently Increase Leads When Marketing to Women

Posted by Sarah Skelly on Fri, Nov 15,2013 @ 04:56 PM

Marketing has changed on a fundamental level, especially when it comes to marketing to women. Outbound marketing, which relies on intrusive and annoying push strategies, continues to be a huge investment with disappointing returns. Inbound marketing, which relies on valuable content to earn, rather than buy, women’s trust and increase leads, is proving just the opposite.

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Tags: social media, Lead generation, Blogging, email marketing

How to Quickly Create Compelling Content when Marketing to Women

Posted by Sarah Skelly on Tue, Nov 12,2013 @ 06:17 PM

Like many marketers, when it comes to creating engaging content, you may fall into one of two camps. You're either long on ideas AND extremely short on time.  Or, if you're a fresh-faced, content Newbie, you may be struggling with both idea generation AND carving out time in your day.

Coming up with great content doesn't have to be a huge strain on your brain, calendar or on your ever-growing list of responsibilities.

With a little help from our friends, and Content-Masters over at Hubspot, here are 6 easy ways to quickly produce content that women will appreciate:

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Tags: Marketing to women, Inbound marketing, content marketing

Mobile Marketing Trends: Women Love Their Smartphones

Posted by Sarah Skelly on Thu, Nov 07,2013 @ 03:54 PM

Let's face it! The traditional cell phone is dead and it has been replaced by a far more capable smartphone. With wifi connectivity, 3G and processors faster than our desktops, today’s responsive, multi-purpose phones are virtually hand-held computers. For consumers, it's great. They can browse the web and find anything they need with a simple swipe. For marketers, it's even better. It gives us an entirely new platform to promote our brands and the opportunity to share our irresistible content through a new channel.

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Tags: Mobile Marketing

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