Show Her The Love
Love it or hate it, Valentine's Day is upon us. The feast day of a saint overshadowed by the corporate world who compels us to overtly express our love in the forms of all things romantic. Unless you're single and you end up wearing black, eating greasy chinese and going to see a bad movie with all of the other single creatures in the land. No matter if you embrace the day or despise it, it's always amazing when someone you least expect surprises you with a token of affection on this day - someone like your favorite brand perhaps.
And, the smart companies don't limit themselves to the holidays. Everyday is an opportunity to show women who buy your brand some love. Simply put, she wants to feel recognized and desired by the people she buys from. She's not expecting anything extravagant, she just genuinely enjoys the little things in a relationship. Simplicity usually takes more effort and thought. So, keep it as simple as a personalized email or a hand-written thank you - just a sweet little something that communicates to her on a human level.
Just make sure whatever happens, it doesn't come across as an advertisement. That's hardly appreciation. If your customers constantly feel like they are being sold to, it de-humanizes your efforts. Try a couple of things and figure out what works best for your customers. It takes years of insight to build a solid relationship, but only seconds to destroy it. If you get it right and they feel the love, its another reason for a long lasting referral. If she feel special she will be more likely to recommend a brand to share the love with her friends. Just know that 68% of consumers will stop buying a brand if they perceive indifference from that company.
So make sure your company is working every angle to build a relationship the old fashion way with sincere, thoughtful and timely tokens of affection that warm your brand and your consumer's hearts. February 14th isn't the only day of the year expressions of love are welcome. Any day is a good day to remind a loyal customer they are appreciated.
- Name a brand that loves you back in the comments below.