Marketers are from Mars. Women are from Venus.
Women make or influence 80% of all consumer purchasing decisions BUT....91% of women feel misunderstood or ignored by marketers and advertisers.
This gap represents a huge business opportunity for those marketers who 'Get it Right'; who speak their female customers' language; who understood what women need brands to do for them.
This video, called the Break Up, is a brilliant and humorous take on what's going on between marketers and the female consumers they claim to be serving.
The conversation in the video sums up the frustration women are having with brands and businesses who 'just aren't getting IT':
"You do all the talking. It's not a dialogue."
"You're saying you love me, but you're not behaving like you love me. It's not genuine."
"I've changed, and you haven't"
"We don't even hang out in the same places anymore."
"You're not even listening, are you?"
"If you knew me, you'd know I don't care about that."
Today's consumers, and female consumers in particular, have changed dramatically. They want more - much more.
Smart companies - the ones who listen and respond - will be rewarded with considerable profits and a larger share of this lucrative market.
What are you doing to 'Keep the Love Alive' between you and your female customers?