The Bounce Blog:
Women Mean Business. And lots of it!

As we’ve mentioned in our Frugalista post, women tend to be the Chief Purchasing Officers (CPOs) or Chief Financial Officers (CFOs) in their households, so it shouldn’t come as a surprise that woman are continually searching for ways to save money. Whether it’s subscribing to daily deal sites, signing up to receive mobile coupons from their favourite retailers, or even scouring social media for savings, women are always on the lookout for the latest and greatest deals. Now, with the powerful combination of social media and smartphone apps, women shoppers are able to quickly and easily find deals and instantly share them with friends and family. Sorting through mounds of inky, planet-pillaging paper flyers stuffed into the Thursday paper has now become a thing of the past.  

Inbound Marketing is all about offering remarkable content to the people we engage with - whether they are visitors, leads, or existing customers.

Here at Bounce Ideas, we're always on the look-out for marketers who do a remarkable job at marketing to women and capturing the essence of their brand. It's such an exciting and delightful discovery when we come across brands like these. But, as a Canadian inbound marketing agency, we're even more thrilled when we find a Magnificent Marketing Maven north of the 49th.  

You’re on the right track to inbound marketing success! You’ve already mastered the first two steps of the inbound model: attract the right visitors and convert visitors into leads, but now you need to transform those leads into customers.

The marketing landscape is constantly changing, and these changes are dramatically affecting people's buying habits. The Internet, social media and mobile devices are examples of the massive shift away from traditional outbound marketing techniques to an inbound marketing model.

BLOG UPDATE:
It's Friday and we've got a very exciting offer for you,  HAILO Toronto has contacted us and has generously offered our readers the chance to win one of two $20 HAILO credits. What a great way to kick off your weekend - $20 towards your next cab ride!!

Its so easy to enter, just use the Rafflecopter widget below and either leave a blog post comment telling me why you’d like to try HAILO or tweet this blog post to your followers. 

Sharing is caring and inbound marketing is all about creating and sharing content with the world. By aligning the content you publish with the interests of your ‘dream customers’, you naturally attract a stream of qualified prospects to your website that you can then convert, close, and delight over time.

'Staying connected’ has become a daily fascination for many women, and maintaining life/work balance is a daily challenge for many more.  To deal with both their connection compulsion and the need to get more done in a day, women are turning to apps on their mobile devices as a digital lifeline. As a marketer, if you want to connect and engage with women, why not think about creating apps for women? It’s a great time to create a useful or delightful app that can make for ‘appy-go-lucky’ consumers for your brand.

Many women love to sip and socialize over a glass of wine, and at some of these get-togethers that beguiling bottle of wine is actually the star attraction. But, with rows upon rows of lovely libations lining liquor store shelves, how does ‘She’ begin to choose the perfect vintage to suit her taste?

Instagram is all about documenting your life, showing off your quirky moments and telling a vibrant, filter-filled story. Once you’ve snapped your unforgettable moment, you can share it to Facebook, Twitter, Tumblr and Flickr – it’s photo sharing, reinvented!