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Women Mean Business. And lots of it!

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Inbound Marketing helps Manufacturers Attract Quality Channel Partners

Two goldfish attracted to money on hook for inbound marketing blog post

There's no doubt that Inbound Marketing is a powerful approach for attracting consumers to your brand by delighting them with valuable content. But, as a manufacturer and marketer, did you realize that it's also one of the best ways to attract high-quality channel partners? So, what it is about Inbound that channel partners find so appealing? inbound marketing attracts first-rate partners because these savvy retailers recognize the extra value Inbound Marketing brings to the manufacturer/channel partner relationship. 

Top 4 Inbound Marketing Metrics that Matter Most to your CMO


How Inbound Marketing to Women Dramatically Improves ROI

inbound marketing to women improves ROI

The formula for ROI is simple: bring in (significantly!) more than you spend. But that formula can be tough to accomplish if you're relying on traditional outbound practices for marketing to women that simply don’t work in our digital world. Apply inbound marketing to women, using a trio of best practices, and your marketing costs will be dramatically reduced and your ROI will soar. The trio of these 'attraction marketing' practices are: quality content, active social media use and targeted email campaigns.

How Marketing Automation Enhances Marketing to Women

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Marketing automation not only frees you from the burden of routine marketing tasks, but it can enhance your strategy for marketing to women. Your workflow becomes more efficient, your target audience more deftly reached, and your female prospects are more likely to become buyers. That’s because marketing automation helps you:

Top Reasons You Need a Smart, Responsive Site Design

responsive site design

Last week, in our post 5 Ways to Create a Website that Works Smarter When Marketing to Women, we offered up some helpful How-To's for creating a dynamic, engaging and lead-producing website. But, if you're asking yourself, "Is it really going to impact my business, if I don't have an inbound, responsive site design? Or, if you simply need to see some compelling statistical proof that website responsiveness really does matter, before you commit to action. Then take a look at some of the research we've gathered that illustrates how site design and optimization is affecting other marketers and their users experience. 

5 Ways to Create a Website that Works Smarter when Marketing to Women

ways to create a website

Nobody wants to hang out with the self-absorbed, lazy, loud-mouth loser at a cocktail party. But that’s exactly what many old-school marketers and their websites have become. Instead of marketing to women with useful information and compelling engagement, these ineffective sites are essentially static 'brochureware' where companies brazenly promote themselves in a one-way conversation. As an Inbound marketing agency, we encourage clients to take the smarter approach to building a website that attracts more women consumers and acts as the hub for all their marketing initiatives.

Encouraging Channel Partners to Use Social Media to Improve Revenue

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Even if you’re already engaging in social media for marketing to womenyour channel partners may still be hesitant and simply need some practical tools and some incentive to join the conversation. Here are five helpful ways to coax them into the social media pool and encourage them to use social media as a cost efficient way to drive revenue.

Top 3 Ways to Efficiently Increase Leads When Marketing to Women

increase sales,marketing to women

Marketing has changed on a fundamental level, especially when it comes to marketing to women. Outbound marketing, which relies on intrusive and annoying push strategies, continues to be a huge investment with disappointing returns. Inbound marketing, which relies on valuable content to earn, rather than buy, women’s trust and increase leads, is proving just the opposite.

How to Quickly Create Compelling Content when Marketing to Women

lucy ethel chocolate factory

As an inbound marketing agency that focuses on designing marketing with women in mind, we're firm believers in the philosophy that Content is King (okay, Queen!). But, while content reigns supreme, it doesn't rule the entire kingdom. It's certainly at the hub of your inbound marketing strategy, but it's important not to lose sight of the fact that content goes hand-in-hand with social media, SEO, email marketing and lead nurturing. So, back to the marketing hub of content, and the question so many businesses are asking: How do I consistently create compelling content that my female prospects and customers will find irresistible?

Mobile Marketing Trends: Women Love Their Smartphones

mobile marketing trends

Let's face it! The traditional cell phone is dead and it has been replaced by a far more capable smartphone. With wifi connectivity, 3G and processors faster than our desktops, today’s responsive, multi-purpose phones are virtually hand-held computers. For consumers, it's great. They can browse the web and find anything they need with a simple swipe. For marketers, it's even better. It gives us an entirely new platform to promote our brands and the opportunity to share our irresistible content through a new channel.

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