Subscribe to The Bounce Blog

Your email:


The Bounce Blog:
Women Mean Business. And lots of it!

Current Articles | RSS Feed RSS Feed

Apple Doesn't Need to 'Pink It and Shrink It' to Sell iPad mini


pink it and shrink it ipad mini

Apple's new iPad mini launched last month just in time for the holiday season. The 7.9 inch tablet is the perfect size to fit under the Christmas tree and into consumers' hands. But who is actually buying this product?

The original iPad has generally been more popular among men, whereas women have tended to prefer smaller e-books and tablets like the Amazon Kindle Fire and Google’s Nexus 7. But the pre-Christmas launch of Apple's latest pint-sized version of the iPad, saw their initial marketing campaign directing slightly more emphasis towards the ladies.

When I first heard they were planning on marketing the iPad mini to women, I immediately thought of the 'pink it and shrink it' effect. The effect, as it applies to marketing to women, is when companies create softer, smaller, feminine versions of their original products and the result is usually poor sales and a wave of backlash from consumers (ie: Bic For Her pens). Even though Apple decided to 'shrink' it, they smartly opted not to 'pink it'. Astute marketers that they are, they deftly avoided falling into this gender-washing trap. 

Apple's iPad mini with its smaller specs, offers women the convenience of easily being able slip into their handbags. While it was reduced in size, it still retained all the features and functionality of the original series. but opposed to style/aesthetics. The more a product fits into a woman's lifestyle, the more inclined she will be to buy it. The iPad mini is the perfect size for women to slip into their handbags and it still offers all the features as the original series.

On an even better marketing note, they stayed true to the #1 rule of marketing to women - never alienate men! Because they've remained true to their brand by keeping the iconic metal design (instead of covering the iPad mini with purple or pink designs), this product can be used by all Apple fans. 

Do you think Apple's new iPad mini is what women want?


thank you for this very useful information. I am very interested in posting your articles. every article that you write very educational and beneficial for the wider community.
Posted @ Wednesday, April 02, 2014 3:19 AM by Obat Radang Otak Pada Anak
obat tbc pada anak 
obat kanker otak 
obat sinusitis alami 
obat epilepsi anak 
Posted @ Wednesday, August 13, 2014 1:36 AM by obat kanker otak
obat sakit tenggorokan
Posted @ Wednesday, August 13, 2014 10:52 PM by obat sakit tenggorokan
obat sinusitis alami 
Posted @ Wednesday, August 13, 2014 10:58 PM by obat sinusitis alami
pengobatan alami asam urat
Posted @ Wednesday, August 13, 2014 11:02 PM by pengobatan alami asam urat
obat cacar air pada anak
Posted @ Tuesday, August 19, 2014 1:56 AM by obat cacar air pada anak
obat step anak 
Posted @ Thursday, August 21, 2014 1:52 AM by obat step anak
obat diare pada anak 
Posted @ Thursday, August 21, 2014 1:59 AM by obat diare pada anak
thank you so much.. 
obat gangguan pencernaan pada anak >
Posted @ Friday, August 29, 2014 8:37 PM by obat gangguan pencernaan pada anak
nice info, tq .. 
Obat Step Pada Anak >
Posted @ Friday, August 29, 2014 8:39 PM by Obat Step Pada Anak
obat tbc pada anak :
Posted @ Friday, August 29, 2014 8:39 PM by obat tbc pada anak
Post Comment
Website (optional)

Allowed tags: <a> link, <b> bold, <i> italics