Subscribe to The Bounce Blog

Your email:


The Bounce Blog:
Women Mean Business. And lots of it!

Current Articles | RSS Feed RSS Feed

Never Underestimate the Power of the PANKs


panksMove over Moms! There’s a new group of powerful purchasers in town. Professional-Aunts with-No-Kids (PANKs) are an emerging demographic that have been overlooked and underleveraged by marketers, often in favour of the more traditional and highly sought after super-spenders - MOMs. But PANKs are a new group of smart, affluent and influential women that are well worth a marketer's attention. 

The recent Digital Women Influencers Study: The Power of the PANK study conducted by Weber Shandwick and Savvy Auntie confirms that these women have incredible purchasing power with digitally savvy lifestyles and as trusted influencers for their friends and family. Stephanie Agresta, executive vice president, managing director of social media for Weber Shandwick summarized PANKs as "the perfect marketing trifecta."  They have the time, income and a passion for purchasing the best for the kids in their lives". 

PANKs are women who don’t have children of their own, but have close ties with the children in their lives. Although the PANKs acronym includes the word 'aunt', the ladies in this demographic aren't exclusively aunts by the formal definition. They can be godmothers, cousins, neighbours or family friends. Roughly one in five women (19%) fit into this segment and they spend an average of $387-500/year on each child in their life. Overall, that brings their annual buying power to roughly $9 billion. While PANKs - single or married - have always been generous towards their favourite tots and teens, today their lifespans as single and/or childless women is longer and their incomes larger. She is able to spend more time and more of her income on the children she loves. 

Here are 4 ways marketers can appeal to PANKs:

Acknowledge PANKs for what they are
Think of PANKs as secondary caregivers. Often times, that’s a secondary caregiver with a full-time job and a higher annual household income. This audience can have a lot of positive influence on mothers and their children. They offer the children in their lives another means of support – emotionally and financially.

Avoid stereotyping
Women without kids are often negatively stereotyped as career driven businesswomen or carefree socialites who like to spend their free time drinking cocktails on the patio. If marketers want to engage with this audience, they need to understand that PANKs don’t always fit into these two categories. These women may be career oriented and highly social but they are also devoted nesters. Like moms, PANKs have their own household responsibilities and family commitments.

power of the pank

PANKs love to share
PANKs are like the jack-of-all-trades when it comes to sharing information on products and services. They love to share/recommend information about clothes (91%), health & beauty (85%) and vacation/travel (77%) but also love to share information on traditional ‘mommy’ categories such as home appliances, décor and toys.

Develop online campaigns for PANKs
PANKs are tech-savvy women. They are active on social media platforms and research online reviews and blogs. Whether you are marketing to women or PANKs specifically, online marketing is the most efficient way to engage your female audience. Women make up 85% of all consumer purchases and they regularly go to online sources (blogs, Twitter, Facebook and Pinterest) to find new products, recommendations or reviews. There are endless marketing crossover opportunities between MOMs and PANKs when marketing to women.

To effectively market to PANKs, you need to understand the different lifestyles and stages a woman goes through in life. Just because a woman with no children falls into a certain age category doesn’t mean they should be bombarded with mother-child related marketing.

How do you effectively market to PANKs? 



On this publication, you'll get to master concerning breitling replica sale ancient school of thought, satisfy Socrates, Plato and more. Usually you will end up questioned inquiries on this publication to be able to stimulate your school of thought pondering. Exactly how most of us want inside school of thought or even for this reason publication. No less than I am aware, I won't become serious easily failed to examine this kind of publication in any way. You must breitling replica sale examine this kind of publication to trust that. You may satisfy Hermes, Alberto's puppy. Additionally it is the particular shipping and delivery puppy because it offers the countless bundles to be able to Sophie. The initial a couple of inquiries you will need to response could be "who are you currently? inches and also "where can the entire world result from? inches. Here is the publication regarding basic. All things considered typical folks just like us all won't seriously considered studying school of thought. School of thought will be seen as a uninteresting matter. The fact remains you may louis vuitton replica sale just like school of thought once you've examine this kind of publication. Have fun here. I do believe a lot of people that will examine this may not necessarily acknowledge just what I will be declaring the following with out carrying out plenty of examining in to the information. 'I experimented with mailing via an add-on from your many other specialist that is taking care of the particular Kaballah since offshoot coming from Qaballa which can be a historical Mental Traditions for instance stored from the Bairds or perhaps bards as well as the Bardic Traditions regarding above twenty-five, 000 decades.
Posted @ Thursday, March 05, 2015 12:50 AM by sdf
It was exciting for mens bowties to see so many unique instructions on how to tie that some couples how to tie a necktie wear our mens ties design neckties, print ties, bow ties, and pocket squares into their print ties wedding parties.The day around the world were getting cashmere scarves in 2015. Creating custom neckties to match a couple's neckties is our specialty instructions on how to tie, so it's fun to see the nice pictures red tie when it tie clipsturns out so well.<br />We handmade ties collected mens bowties some favorite Neckties patternwedding ties from cashmere scarves weddings featured around the web for you here mens necktie manufacturers, mens necktie manufacturers. Check out the woven silk ties they created custom neckties with us! Wedding Micro Houndstooth Check pocket squares. Expertly handcrafted wedding silk necktie and designed how to tie a necktie by Chevalier cloth suppliers, cloth suppliers instructions on how to tie, this Elegant Navy Silk instructions on how to tie with Micro Check is perfect for matching [url=]neck tie cashmere scarves sale online[/url] with outfits for any occasion. A smart pattern woven silk ties of micro-houndstooth checks in navy looks instructions on how to tie best against a white or light blue shirt cheap neck ties.<br />Our extensive tie bowntie range of advertising gifts wedding ties ranging from budget custom neckties promotional mens bowties like promotional woven silk ties plastic pen, key chain, non woven bag cheap ties, button badge, notepad and red tie to elegant executive gifts like premium metal pen, wooden gift set and tie clips executive PU leather type of bags. Our wide range of business gifts mens ties design and pocket squares will always ensure you will be able to find the right type personalised gifts for your marketing events scarf company, scarf company, press conference, product launching, sport days and appreciation gifts scarf company, scarf company for staff mens bowties.<br />neck tie sale online have many unique mens ties design promotional gifts necktie factory in Shengzhou, necktie factory in Shengzhou like bottle umbrella and trendy sport bottle which is very popular wedding Houndstooth Check Tie as door gift for necktie factory suppliers, necktie factory suppliers annual dinner and wedding print ties gifts murah for guests woven silk ties.<br />Corporate gifts engraved cufflinks giving cheap ties is definitely an appropriate investment neckties for the scarf factory, scarf factory company to express their appreciation and gratitude in the challenging business world. Premium engraved cufflinks giving is also a vital marketing strategy to create brand awareness wedding Houndstooth Check Tie. To us, it is a necessity wedding ties in business wedding silk necktie.<br />If you are engraved cufflinks looking for neck tie sale online business print ties shop in Malaysia wedding silk necktie SHENGZHOU Reachingkayo AND NECKTIE FACTORY, SHENGZHOU Reachingkayo AND NECKTIE FACTORY, look no further cheap neck ties, we are your preferred wedding ties one stop engraved cufflinks gift supplier that able to supply neck tie sale online at unbelievable wholesale tie bowntie price as well as personalize the gifts handmade ties item with logo branding black neck ties. Our full wedding silk necktie products range woven silk ties include varieties cheap ties of bags, household gifts wedding Houndstooth Check Tie, promotional pen pocket squares, exclusive gift set handmade ties, stationery gifts neckties, promotional umbrella cloth company, cloth company, IT neckties and electronic gifts, name card, calculator red tie, diary and organiser cashmere scarves. how to tie a necktie, If you are tired of browsing red tie in print ties and black neck ties of gift products such as wedding Houndstooth Check Tie or cheap neck tiesshowing on our website like mens ties design, you may cloth manufacturers, cloth manufacturers discuss your promotional products neck tie sale online requirement design handmade silk and wool ties, design handmade silk and wool ties cheap ties with our experienced handmade ties team by contacting us at online. cheap ties You may also download cloth suppliers, cloth suppliers mens bowties a softcopy of our full range catalogue here pocket squares.
Posted @ Tuesday, October 13, 2015 9:20 PM by necktiebow
<P>V coach factory oakley outlet jordans for sale ray bans coach outlet store kalkulaci ugg boots lululemon nike air max gucci outlet michael kors náklad? chanel handbags north face outlet coach factory store supra shoes polo ralph lauren outlet a abercrombie and fitch ralph lauren outlet christian louboutin shoes polo ralph replica watches návratnosti straightener adidas superstar michael kors outlet online toms outlet indoor soccer shoes investice hollister nike store timberland outlet christian louboutin bcbg max do p90x workout schedule ralph lauren uk hollister online polo ralph lauren prada shoes tepelného abercrombie and fitch burberry ugg boots tory burch sale tory burch sandals ?erpadla polo ralph lauren outlet online moncler jackets sale prada north face outlet nfl jerseys hraje michael kors outlet online michael kors outlet online sale iphone 6 case oakley north face outlet store velkou basketball shoes tory burch sandals louis vuitton outlet online burberry outlet online juicy couture roli ralph lauren outlet nike air max chanel outlet oakley sunglasses cheap new balance va?e nike roshe run converse outlet louis vuitton salomon cheap jordan shoes stávající salvatore ferragamo swarovski air jordan 2015 pandora toms shoes outlet vytápění. michael kors outlet online sale swarovski canada bcbg max azria glasses online Ve uggs outlet vans michael kors outlet online louboutin shoes thomas sabo srovnání longchamp converse sneakers pandora ray ban louis vuitton outlet online s baseball bats michael kors purses coach factory outlet celine handbags michael kors plynovym wedding dresses uk true religion jeans outlet ray ban michael kors outlet northface ?i tommy hilfiger online shop hilfiger outlet ray ban sunglasses michael kors outlet online gucci outlet elektrickym oakley canada bebe dresses ray ban michael kors beats audio kotlem louis vuitton outlet online lululemon oakley sunglasses cheap wholesale handbags coach outlet store je tiffany and co juicy couture outlet burberry new balance ray ban outlet tepelné ralph lauren uk pandora jewellery australia replica watches pandora calvin klein underwear ?erpadlo ralph lauren australia tommy hilfiger michael kors outlet online sale tommy hilfiger outlet stores prada outlet velmi michael kors outlet online sale longchamp outlet baseball jerseys rolex replica nike running úspornym pandora bracelet louis vuitton bags nike free puma chanel za?ízením. michael kors handbags clearance air force new balance canada tiffany and co tory burch sandals Oproti louis vuitton outlet cheap boots burberry true religion jeans outlet omega star?ímu lululemon vans abercrombie nike roshe uhren typu bottega veneta lululemon australia ugg boots easton bats louis vuitton plynového coach factory outlet store cheap nfl jerseys toms shoes outlet louis vuitton nike kotle nike air max beats by dr dre nike christian louboutin ralph lauren uk m??e mac cosmetics uggs ugg australia uggs outlet nike factory store tepelné oakley sunglasses cheap louis vuitton outlet online uggs outlet kate spade outlet ray-ban sunglasses ?erpadlo oakley reebok uggs outlet mcm bags asics ro?ně hollister canada michael kors outlet online prom dresses marc jacobs handbags huarache u?et?it chi flat iron air max uggs outlet eyeglasses frames okolo thomas sabo uk polo ralph lauren outlet knockoff handbags swarovski northface 20 adidas gucci handbags ferragamo shoes designer bags michael kors bags 000 nike store oakley jimmy choo shoes polo ralph hermes birkin K? abercrombie jordan retro 11 swarovski crystals nike shoes new balance v louis vuitton burberry northface mont blanc cheap barbour jackets nákladech abercrombie and fitch levis jeans mercurial superfly louboutin burberry na tiffany nike free run 5.0 hollister burberry nike air max 2014 vytápění coach bags nike ralph lauren outlet online nike clothing websites a longchamp handbags adidas mizuno wave michael kors gucci outlet p?ípravu p90x workout kate spade outlet air jordan shoes louis vuitton north face teplé moncler women jackets free run jordans lululemon canada adidas online vody. chanel sunglasses swarovski uk michael kors adidas north face jackets P?i ray ban outlet pandora adidas superstar rayban polo ralph lauren jeho gucci uk longchamp handbags oakley sunglasses air max ed hardy vyu?ití insanity workout calendar air max thea longchamp outlet nike roshe oakley sunglasses cheap navíc hollisterco swarovski hollister gucci m??ete nike roshe run converse star wars vans shoes timberland outlet oakley sunglasses cheap i prada outlet nike outlet store air huarache tommy hilfiger canada louboutin shoes pro hermes birkin burberry outlet online uggs michael kors nike air max ostatní beats by dr dre hermes belt burberry gucci outlet instyler ionic styler spot?ebi?e babyliss pro horloges omega watches beats by dr dre rolex watches for sale v nike outlet woolrich jackets outlet michael kors new balance north face canada domě kate spade nike roshe giuseppe zanotti jordan release gucci sale pou?ívat adidas sneakers coach outlet online tommy hilfiger outlet roshe run tiffany and co jewelry vyhodněj?í louboutin shoes rolex watches michael kors outlet online hogan air jordan retro tarif coach outlet store online air max 90 uggs tiffany toms shoes outlet elektrické harrods london prada shoes for men michael kors outlet online true religion outlet true religion outlet energie.</P> ray ban christian louboutin tommy hilfiger online mcm handbags nike shoes for women michael kors canada ferragamo michael kors outlet coach handbags factory barbour mens jackets
Posted @ Saturday, November 14, 2015 1:50 AM by crx
Post Comment
Website (optional)

Allowed tags: <a> link, <b> bold, <i> italics