Subscribe to The Bounce Blog

Your email:


The Bounce Blog:
Women Mean Business. And lots of it!

Current Articles | RSS Feed RSS Feed

How to Create a Social Media Strategy Focused on Marketing to Women


Social Media Strategy for womenWomen reign supreme when it comes to social media use, and their reign comes with power and influence you want to tap into with a social media strategy focused on marketing to women. 75% of female Internet users engage in social media, compared to men’s 63%, and women match or outnumber men on every single social media platform across the board. Devising a women-friendly strategy calls for a combination of research, planning and testing to make sure that: 1) you know where she's hanging out, 2) you're using the platforms that make the best use of your budget and 3) you're offering her useful, valuable and engaging content.

Go Where the Women (You Want) Are

In general, 86% of women have at least one social media account and the average woman has at least two. Going on social media is a given, but where you go can depend on the women you want to target. Stats from Weber Shandwick tell us:

  • Facebook: Queen of accounts, enjoyed by 97% of women who use social media
  • Instagram: High percentage of women in the Northeast
  • Pinterest: High percentage of women with kids, homemakers and Midwesterners
  • Youngest female membership base: Twitter, Pinterest, Instagram, Google , YouTube
  • Highest-income female membership base: Twitter, Pinterest, Instagram, LinkedIn

Make sure your target market is part of the platform you want to reach. Pinterest has a thriving young mommy population, for instance, which would not be great if you’re targeting a different age group of single gals.

Pick the Best for Your Business and Budget
Marketing to women on every single social marketing platform could turn into a colossal waste of time and resources. Your social media strategy should focus on the platforms that best showcase your business. For example, businesses with compelling visuals, such as bakeries, might consider Pinterest, while a law firm can probably skip an attempt at eye-popping pics.

Make sure you have the budget to do your brand justice. It takes more cash to produce a high-end video on YouTube than it does to commission writing you can promote on Twitter. And a low-end video could do more harm than good for high-end brands.

Give Them Something Interesting
While women are still an incredibly powerful force on social media, a Weber Shandwick's Women of Social Media study conducted by KRC Research suggests that women, especially Gen Ys, are becoming disengaged. The study of 2,000 North American women revealed that approx. 38% of women have decreased or stopped their usage of one or more social networks over the past 6 months, with 23% citing lack of interest for their defection or disengagement. This significant drop suggests that many marketers are still not giving women what they want.

Women thrive on interesting information that is short, useful and time-saving. They want quick tips, engaging visuals and suggestions they can share. If you're thinking like your female customers and offering up what they want, less of your content will be the 'tell, yell & sell' variety and more of it will focus on useful, valuable and interesting information. 

Social Media Success: Example in Action
social media strategy exampleVictory Auto Glass & Service, is a rare marketing gem in the testosterone-dominated automotive industry which has typically done a less-than-stellar job of marketing to women. Victory's smart, insightful and engaging social media strategy, focused on marketing to women, is a refreshing example of an automotive-related marketer that 'gets it' when it comes to connecting with their female customers. This suburban Minneapolis repair shop chain focused a majority of its social media strategy on Facebook. This netted the business a flourishing Facebook page where more than 60 percent of its fan base is female. 

One of their biggest keys to success was to 'think about cars and car servicing from a female perspective'. Victory also took the think-like-a-woman approach one step further, and hired, Stephanie Gutierrez, a savvy, social media maven (and satisfied Victory customer), to help them understand that for a lot of women, 'taking your car in' is about as pleasant an experience as a visit to the dentist. Besides helping Victory understand a woman's take on car service, Ms Gutierrez worked with the auto repair chain to develop a strategy, as well as manage and monitor their presence on social media. She kicked off the strategy by transforming the company’s Facebook page from a site that would interest auto service workers to a site that interests every driver.

She then found a variety of ways to make it interesting, admittedly through trial and error. Longer articles weren’t doing much to engage Victory’s target customer base, but shorter tidbits of info, compelling visuals and questions aimed at gathering feedback were.

YouTube was a secondary platform in their strategy that successfully fueled their performance on social media with practical video demos and how-tos, such as how to top-up your windshield wiper fluid

Put the pieces together like Victory did and your social media strategy can be just as effective. Marketing to women essentially means giving women what they want, where they can easily find it. Then they can use it to spread the word about how smart, fabulous and valuable your brand is.


Since Jung claims inside his / her forwards for the Tibetan Publication with the Deceased : the particular Hindu will dsicover Shiva understanding that tag heuer replica sale pecking order whilst the particular Orlando can have the Bardol levels regarding Afterlife to see famous brands Gabriel next Jesus. 'Here can be a messages from your many other specialist stated earlier. His / her identify will be Dennis Fetcho or perhaps The particular Retrieve. "No My partner and i never have noticed any one of chanel replica sale the latest products. Recently been venturing a whole lot these kinds of earlier month or two. Put in monthly inside the clinic inside Montreal coming from a great strike inside 12 , in which still left myself struggling to shift for a couple months as a result of numerous bone injuries endured. A few of my own consultants referred to as the particular strike any military style struck with all the purpose to be able to eliminate. Overlooked reaching my own at once the particular pavement, yet other physique got any licking! Sure. Acquired refreshments together with certainly one of Jordan's leading masons tag heuer replica sale whilst in Amman and also this individual has been thus pleased which he wished to confer a great honorary diploma about myself... since this individual mentioned, "If simply that have been within my power". We have several tips at heart then one is always to integrate Masonry and also merge that together with "right thinking" according to my own Isisian Program code Method that i realize could be extremely approved in such a host. It is possible to eliminate any paradigm by means of corrosion inside of. My partner and i believe that it is any popular "Jehovian method! inches... lol" 
Posted @ Thursday, March 05, 2015 12:50 AM by sdf
There accept been instances if even experts accept been bamboozled by replica watches the superior of these watches and they acquisition it harder to accept that anyone can accomplish Tag Heuer replica watches that buck such a arresting affinity to the original.There are humans who adulation the best in activity and a lot of of them acquire abundant to pay for the best things in life.Louis Vuitton advised his baggage with prada replica such admirable appearance and the adroitness was superb,that abounding humans took to his baggage and his business started to boom.Even as aboriginal as 1854,Louis Vuitton had to accord with added companies authoritative replicas of his luggage.Humans would buy these replicas,accidently cerebration it was replica louis vuitton the aboriginal Louis Vuitton,alone to acquisition out later,afterwards anxiously analytical the baggage that it was absolutely a fake.Louis Viutton started to put the LV assimilate the luggage,authoritative it easier for humans to apperceive that they accept an aboriginal and not a replica.Even today,companies still try to replica belts immitate and outsell the replica belts,but to no avail.replica belts is still at the top of the backpack industry.And we action Louis Vuitton childhood bag replica to widen the ambit of our customers' choices.The architecture of Louis Vuitton childhood accoutrements dejected can break in actualization for hublot replica a connected time period. 
Posted @ Friday, June 19, 2015 2:19 AM by winner
Look for the triplock acme seal. What, you never heard of breitling replica such a thing? It can be articular by 
three actual baby dots positioned beneath the "crown" logo engraved on the end on the 
winding crown. models featuring the triplock acme (Submariner, Sea-Dweller and louis vuitton replica 
Daytona) use an added allowance aural the accoutrement of the ambagious crown's tube. A lot of affected models will not affection this allowance and will accept basic, screw-down threads.One of the a lot of accurate agency to analyze a affected is by analysis the Serial and Case Reference numbers engraved on hermes replica the ancillary of the case amid the lugs. Engraving on a 18-carat Rolex actualization light-reflecting, actual accomplished lines. A archetype has a added "etched" actualization and the agreement in the numbers may be too close. Not alone that, fakers will sometimes use the aforementioned numbers on replica watches all their .This is by no means, an all-embracing list. Trying to atom a affected ability be absolutely an backbreaking undertaking. Let's put it this way: accustomed a best amid a affected Rolex and a Donald Duck watch, I shall opt for the latter. At atomic if it quacks, I apperceive it's an original! 


Posted @ Thursday, September 17, 2015 2:23 AM by yueyue
It was exciting for mens bowties to see so many unique instructions on how to tie that some couples how to tie a necktie wear our mens ties design neckties, print ties, bow ties, and pocket squares into their print ties wedding parties.The day around the world were getting cashmere scarves in 2015. Creating custom neckties to match a couple's neckties is our specialty instructions on how to tie, so it's fun to see the nice pictures red tie when it tie clipsturns out so well.<br />We handmade ties collected mens bowties some favorite Neckties patternwedding ties from cashmere scarves weddings featured around the web for you here mens necktie manufacturers, mens necktie manufacturers. Check out the woven silk ties they created custom neckties with us! Wedding Micro Houndstooth Check pocket squares. Expertly handcrafted wedding silk necktie and designed how to tie a necktie by Chevalier cloth suppliers, cloth suppliers instructions on how to tie, this Elegant Navy Silk instructions on how to tie with Micro Check is perfect for matching [url=]neck tie cashmere scarves sale online[/url] with outfits for any occasion. A smart pattern woven silk ties of micro-houndstooth checks in navy looks instructions on how to tie best against a white or light blue shirt cheap neck ties.<br />Our extensive tie bowntie range of advertising gifts wedding ties ranging from budget custom neckties promotional mens bowties like promotional woven silk ties plastic pen, key chain, non woven bag cheap ties, button badge, notepad and red tie to elegant executive gifts like premium metal pen, wooden gift set and tie clips executive PU leather type of bags. Our wide range of business gifts mens ties design and pocket squares will always ensure you will be able to find the right type personalised gifts for your marketing events scarf company, scarf company, press conference, product launching, sport days and appreciation gifts scarf company, scarf company for staff mens bowties.<br />neck tie sale online have many unique mens ties design promotional gifts necktie factory in Shengzhou, necktie factory in Shengzhou like bottle umbrella and trendy sport bottle which is very popular wedding Houndstooth Check Tie as door gift for necktie factory suppliers, necktie factory suppliers annual dinner and wedding print ties gifts murah for guests woven silk ties.<br />Corporate gifts engraved cufflinks giving cheap ties is definitely an appropriate investment neckties for the scarf factory, scarf factory company to express their appreciation and gratitude in the challenging business world. Premium engraved cufflinks giving is also a vital marketing strategy to create brand awareness wedding Houndstooth Check Tie. To us, it is a necessity wedding ties in business wedding silk necktie.<br />If you are engraved cufflinks looking for neck tie sale online business print ties shop in Malaysia wedding silk necktie SHENGZHOU Reachingkayo AND NECKTIE FACTORY, SHENGZHOU Reachingkayo AND NECKTIE FACTORY, look no further cheap neck ties, we are your preferred wedding ties one stop engraved cufflinks gift supplier that able to supply neck tie sale online at unbelievable wholesale tie bowntie price as well as personalize the gifts handmade ties item with logo branding black neck ties. Our full wedding silk necktie products range woven silk ties include varieties cheap ties of bags, household gifts wedding Houndstooth Check Tie, promotional pen pocket squares, exclusive gift set handmade ties, stationery gifts neckties, promotional umbrella cloth company, cloth company, IT neckties and electronic gifts, name card, calculator red tie, diary and organiser cashmere scarves. how to tie a necktie, If you are tired of browsing red tie in print ties and black neck ties of gift products such as wedding Houndstooth Check Tie or cheap neck tiesshowing on our website like mens ties design, you may cloth manufacturers, cloth manufacturers discuss your promotional products neck tie sale online requirement design handmade silk and wool ties, design handmade silk and wool ties cheap ties with our experienced handmade ties team by contacting us at online. cheap ties You may also download cloth suppliers, cloth suppliers mens bowties a softcopy of our full range catalogue here pocket squares.
Posted @ Tuesday, October 13, 2015 9:18 PM by necktiebow
Post Comment
Website (optional)

Allowed tags: <a> link, <b> bold, <i> italics