Strategy: Catchy headlines, edgy design and splashy web pages aren't worth anything if they don't start with a smart, flawless strategy. We put all our top thinking into your marketing strategies to make sure every idea and design is guaranteed to connect with your audience and attract them to your brand.
Inbound Marketing: It's time to reshape the way we think about marketing. Stop pushing. Start attracting. Stop interrupting. Start engaging. Our Inbound Marketing strategies and software will give you all the tools you need to make marketing that women will actually love - earning quality leads and loyal customers in return.
Web Design: Women make up the most powerful consumer group online. They turn to the web first when researching a brand. Make her visit to your site engaging, easy to navigate and easy on her eyes. A well designed and aesthetically pleasing site will draw her in, increase the time she spends on your site, plus a greater chance she'll connect with your brand.
Promotional Development: Sales promotions are a great way to generate a quick sales lift. They also give consumers a reason to engage with your brand. Whether it's a contest, a gift-with-purchase, a rebate, a free sample or a customer appreciation event, women prefer brands that give them value and show how much their business is appreciated.
Social Media Marketing: The rules of engagement have changed. Savvy consumers demand that companies & brands engage with them. Women are more likely to form a lasting emotional attachment to products & campaigns that make an effort to engage. Marketers who use social media to listen, interact and offer up value will win more women over and turn them into brand ambassadors.
Package design: Packaging has a huge impact on a woman's decision to buy. And, contrary to what many marketers believe, pink is NOT catnip for women. Taking a product and simply making a smaller version of it to fit the female hand isn't a quick-fix either. Resist the urge to 'pink it' and 'shrink it' when designing packaging to appeal to women.