Bounce's Ideas

Here's some of the female-friendly creative we've put together for clients to help them attract more women to their brands.

  • When marketing to women, take away her worry and simplify her life.
    When marketing to women, take away her worry and simplify her life.
  • Audacious creative for print & transit campaign wins Media & Communications Award
    Audacious creative for print & transit campaign wins Media & Communications Award
  • 50% of Canadian women couldn't go a week without their mobile devices ~ Master Card 2011 MasterIndex on Women & Technology
    50% of Canadian women couldn't go a week without their mobile devices ~ Master Card 2011 MasterIndex on Women & Technology
  • An extraordinary brand lets one lucky woman design an extraordinary vacation.
    An extraordinary brand lets one lucky woman design an extraordinary vacation.
  • Show you understand what's important to her. Use authentic images that convey emotion and are rich in detail.
    Show you understand what's important to her. Use authentic images that convey emotion and are rich in detail.
  • Don't shy away from humour when marketing to women. Humour works especially in a situation she can relate to.
    Don't shy away from humour when marketing to women. Humour works especially in a situation she can relate to.
  • Women make/influence 61% of consumer electronic purchases, and are outspending men $55 billion to $41 billion.
    Women make/influence 61% of consumer electronic purchases, and are outspending men $55 billion to $41 billion.
  • It's like e-harmony for humans & their feline friends.
    It's like e-harmony for humans & their feline friends.
  • Humour in advertising is especially powerful with women. Women are the primary care-givers in 73% of pet-owning households.
    Humour in advertising is especially powerful with women. Women are the primary care-givers in 73% of pet-owning households.
  • Nearly 50% of women say they want more 'green', environmentally friendly choices. Leaving the world a better, cleaner place is her legacy.
    Nearly 50% of women say they want more 'green', environmentally friendly choices. Leaving the world a better, cleaner place is her legacy.
  • Web design must-haves: clean design, intuitive navigation with warm, genuine images.
    Web design must-haves: clean design, intuitive navigation with warm, genuine images.